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The Good Brand
The Good Brand is a sustainable home care brand from the Netherlands, focused on offering eco-friendly, effective, and affordable alternatives to traditional cleaning and laundry products. Launched in 2021, the brand was created with the aim of reducing household plastic waste and providing more environmentally friendly home care solutions. Instead of traditional, bulky plastic packaging, it uses lightweight materials that are recyclable or biodegradable. The brand avoids unnecessary additives such as parabens, phosphates, and colourants. Most of its products are also vegan and cruelty-free, reflecting its commitment to more sustainable and responsible everyday living.
