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"Treat your body like your face" is the philosophy of Charlotte Winther Nørlev and Didde Juul. For years, the two were head buyers for the beauty department of Magasin du Nord in Copenhagen. They both missed innovative active ingredient formulas for body care and so they became founders. The result: luxurious products based on ingredients like facial care. All products are developed and manufactured in Denmark, are 100% vegan, correspond to the natural ph of the skin and contain no parabens, SLS, dyes or silicones.
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